WCCA

Junction44 Design was commissioned by ZSL (London Zoo) to create a visual identity for Wild Cats Conservation Alliance. The brand will have international exposure and the branded merchandise available at ZSL shops and ROAR Online. We created a follow-up identity in 2022 for Year of the Tiger which was rolled out across all print and digital platforms.

WCCA do frontline conservation work with all big cats, especially in Aisa, and required a bold, contemporary identity that would work alongside ZSL and partner logotypes.