IWD18: Everyday Icons
For International Women’s Day 2018, Junction44 worked with JAC and the Freight Collective to takeover billboards and bus shelter advertising spaces in East Sussex.
The ‘Everyday Icons’ series was a Guerilla street art / anti-ad campaign highlighting ordinary women in real, everyday scenarios. Set up stylistically as fashion style shots, and parodying ‘Saint Laurent’, Julia Andrews-Clifford’s ‘subvertisements’ provoke debate and disrupt subliminal media consumption.
Art Direction: Julia Andrews-Clifford
Photography: Ross Andrews-Clifford
Film: James Robertshaw